The Aurora Demo Room - We built it for you!

A great sounding, comfortable space that emulates a clients entertainment room. Whether you have a showroom of your own or not, we encourage you to bring in your clients and utilize this facility. We are available by appointment 7 days a week. Designed to elevate your client experience
PHONE: 610.935.8133
FAX: 610.935.8138


Our goal is to be the most technically knowledgeable, fastest-reacting, and detail-oriented representative firm in the territory. We are based in the Philadelphia area covering the standard EIA Mid-Atlantic territory.

We are an energetic firm specializing in providing higher-performance products, and we have extensive backgrounds in the consumer electronics industry.

Jeff Allen - President: Jeff has extensive sales experience and broad technical knowledge in the consumer electronic industry.  He was the leading sales person for three retail operations before becoming a manufactures representative. In 1998 he formed The Aurora Group with the purpose of assisting our dealers in providing their clients with a differentiated experience in the audio video industry.

Marty Bartelstone – VP of Sales, North: Marty has been selling specialty high end audio and video products for the last 32 years. Recently he held a VP of Sales position for Energy Squad, which specialized in energy management and home efficiency. Prior to that he held the position of VP and partner of a Distribution Company selling high end audio and video products, and also worked for Bryston as VP of Sales & Marketing for their professional products division for North America.

Fred Carrico – VP of Sales, South: With over 35 years of service to our industry, Fred Carrico has dedicated his entire career to Consumer Electronics. Having spent over 17 years in the Specialty Retail sector, Fred gained extraordinary insight into Merchandising, Customer Service and Selling fundamentals. With an extensive background in retail sales and a Bachelor’s degree in Marketing and Business Management, he was ready to perpetuate new relationships as a Manufacturer’s Representative for the last 20+ years. His passion and energetic personality coupled with a love for all we do have made him a highly respected Sales Representative in the Mid-Atlantic representing some of the industry's most prestigious brands. Fred is uniquely positioned in Northern VA to provide the highest level of technical and sales support to our dealer base.

Dawn Chellel - Office & Marketing Manager: Bringing over 10 years of office management and 9 years of marketing experience, Dawn is responsible for the daily business aspects of the company including, but not limited to, processing orders, fielding client calls, and handling most office functions. She is also responsible for our online promotions which includes email marketing, social networks, and our company website.

Bob Carr - Inside Sales: Bob comes to us with 32 years of mid to high end AV experience. Bob planned, constructed, and opened the first freestanding Bang & Olufsen audio store in the United States. His business expanded to a second location with a total of 12 employees.  He developed and maintained loyal relationships with industry leaders, local architects, builders, business associates, and clients, where stereo music components, car and marine audio systems, home music, home theater, lighting and smart house integration were installed for demanding clients with exacting specifications.